The word 'logo' is short for which longer word?
AnswerLogotype
It combines the Greek 'logos', meaning word, with 'typos', meaning an impression or mark.
Arts · Facts & stats
Logo facts & stats
7 fact-checked facts about logo design, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
A logo that is just a name written in distinctive lettering is called what?
AnswerWordmark
Wordmarks rely on distinctive typography rather than a separate picture symbol.
Going deeper
Why are logos usually created as vector graphics?
AnswerThey can be scaled to any size without losing sharpness
Vector art is defined by mathematical paths rather than pixels, so it stays crisp on a badge or a billboard.
In design, what is 'negative space'?
AnswerThe empty area around and between shapes
Clever logos use the blank space between shapes to form a hidden second image, like an arrow between two letters.
In color theory, what are colors opposite each other on the color wheel called?
AnswerComplementary colors
Pairs such as blue and orange create strong contrast when placed side by side.
Expert level
What is a favicon?
AnswerThe small icon shown in a browser tab for a website
Short for 'favorite icon', it first appeared in browser bookmark (favorites) lists in the late 1990s.
In typography, what is 'kerning'?
AnswerAdjusting the space between specific pairs of letters
Good kerning evens out awkward gaps, such as between a capital A and V, so a word reads as one smooth shape.
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